![]() Some have even made the claim that it takes only 6% to change the entire direction of a crowd (though that statistic appears unsubstantitated by any legitimate research). Tipping points can often be much smaller than we realize. One of the best examples of how a small action can influence the behavior of an entire crowd is this famous YouTube video of one person who single-handedly sparked an entire dance party among strangers. Thus, small, initial changes have the potential to make significant differences overall. For instance, a small action by one individual within a crowd can influence the actions of other individuals within the crowd, and so on, until the behaviour becomes widespread. In the same way as a virus can spread rapidly through a population, so too can behavioural change, particularly within a group. ![]() ![]() ![]() Malcolm Gladwell wrote a New York Times bestseller on this entire premise, The Tipping Point: How Little Things Can Make a Big Difference.Īccording to Gladwell, the percentage required to change the direction of a crowd is usually much smaller than most of us assume and the notion of tipping points can be used to explain why change often happens quickly and unexpectedly. In sociology, a tipping point is “a point in time when a group-or a large number of group members-rapidly and dramatically changes its behavior by widely adopting a previously rare practice.” In some circles, it represents the percentage required to change the direction or behavior of a crowd. ![]()
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